Exploring the problem space: a guide to building the right solution

Finally, it's all about solving problems, not implementing features.

if the product team is given actual business problems to solve rather than solutions, and the product team does their job and interacts directly and frequently with actual users and customers, then getting a sufficient quantity and quality of product ideas is not really a problem.

In this section, we’ll explore how to generate, evaluate, and iterate on the solutions that will help you create customer value and business value. You’ll learn how to: Ideate effectively so that you can embrace a “compare and contrast” mindset and work with sets of solutions rather than fixating on your favorite solution (Chapter 8). Identify the

After some reflection7, I realized there’s an underlying structure to discovery that we can use to guide our work. It starts with defining a clear outcome—one that sets the scope for discovery. From there, we must discover and map out the opportunity space—this is what gives structure to the ill-structured problem of reaching our desired outcome. I