Exploring the problem space: a guide to building the right solution

Be pragmatic about the preparation and thinking required before a technology project and the risk is not in being to shallow during analysis, but in missing dimensions

Systems where defects are swept under the rug, or “will be dealt with at the end of the project” inevitably gain that unshakeable perception of being “buggy”, which will harm your digital product, no matter how innovative it is.

Planning is sacred, plans are not

"Data is a precious thing and will last longer than the systems themselves" — Tim Berners-lee

The aim is to test the hypothesis and fail early, because it’s significantly cheaper and more efficient to make potential errors and test in prototyping than in a live solution.

While a multichannel experience is one that has the user engaging with various but unintegrated touch points, a true omnichannel experience means a user can successfully fulfil a single journey or task moving between various channels.

User-centered design methodology workedneatly with desktop or single channel UX butnow there has been an exponential rise incomplexity due to multi-device ownership.

Understanding and empathising with a persona’s behavioural patterns puts the user at the forefront of the solution, ensuring a well-rounded product catering to both business and user needs.

A wicked problem is one where there are a plethora of ways to work towards the vision with multiple parties, people, systems, processes, and interactions that may impact or be impacted by the solution.