Explained: Why Is Uncertainty a Top Sales Killer?
• Anxiety. For many buyers, if you seem anxious, that’s an immediate deal breaker. After all, if you lack confidence,
Stephanie Palmer • Good in a Room
Friction is all the doubts, hesitations and second thoughts people have about giving you money for a product. Is it really worth the money? Will it break? Can I trust this guy? Will it work? What if it doesn’t fit? Is this a scam? Is it the right choice for me? Will she like it?
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
The concerns and questions they had about your products, services, and company