Your epiphany is the aha moment when you learned about your new opportunity.

So my first question for you is “What was the core Epiphany Bridge story that made you believe in the new opportunity that you are sharing with others?”

What are the other submarkets inside my core desire that people are using to try to get that desire met? What is the submarket that my product or service fits into?

When you are selling, you do not teach the tactics. You teach the what (strategy) but not the how. Your audience’s desire for the how is the reason they are going to give you money at the end of your presentation.

WHAT will happen if you don’t have success on this journey? Phase #3: New Opportunity Who was the GUIDE who gave you the epiphany? What was the EPIPHANY you experienced? What is the NEW OPPORTUNITY you created from this epiphany? Phase #4: The Framework What is the STRATEGY or frameworks you developed to get you to the desire you wanted to achieve?

three things in common that helped them build a mass movement: They each had a charismatic leader (or as we called it in DotCom Secrets, an Attractive Character). In this book we are going to take that role to the next level and call it an expert/guide. They each offered their audience a new opportunity. They then created a future-based cause that

Be the Man and Warrior Book

In one of my favorite books of all time, Play Bigger, the authors define the leader of a niche or category a “category king.”17 This is the company that is the big player inside that market. The data shows that category kings usually eat up 70–80 percent of the category’s profits and the market value.

How much money you are able to make as a business is in direct relationship to how simple you can make the process for your customers. The frameworks are a way to simplify the process, and you will get paid for that.