Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

The One Sentence Persuasion Course by Blair Warren.13 Blair is a persuasion expert who spent more than a decade studying and using persuasion. During that journey, he broke down exactly how to persuade people into one simple sentence: “People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm t

Your job now as the expert is to become a framework creator. You do this by taking the information you’ve learned from tons of different sources and other people’s frameworks, looking at it, and organizing it into your own personal hypothesis for the perfect framework.

at some point, we realize the only way to keep growing isn’t to learn more, but instead to shift our focus from personal growth to contribution. It’s only by shifting our focus to helping others that we continue to grow. As we help others and guide them through what we’ve learned, we start to grow again. Contribution is the key to continued growth.

most powerful things I learned from Gary Vaynerchuk is a concept he calls “Document, Don’t Create.”

People don’t buy logically, they buy based on emotion. Then they use logic to justify the purchase decision they’ve already made.

One of the biggest things to understand, and we’ll go deeper into it in the next chapter, is that the presentation is not about getting your audience to believe a lot of things. The entire presentation is designed to get them to believe just one thing: that your new opportunity is the key to them getting the result they desire the most.

While you should focus only on one core market or desire in your marketing, you can and should focus on as many status increases as you can that apply to your product or service.

The first step to the identity shift is to create a name for your tribe that will make them want to belong. My tribe is the Funnel Hackers; Kaelin’s is the LadyBosses. What’s your tribe called?

If you haven’t created your own category yet, you can sell to the frustrated customers in your submarkets.