How much money you are able to make as a business is in direct relationship to how simple you can make the process for your customers. The frameworks are a way to simplify the process, and you will get paid for that.

I want you to start thinking about your niche. What do you teach, and where is it on the Prolific Index? Many times, people are either playing it safe with the mainstream, or they are way out in crazy land where there is no money. You need to find your sweet spot between the middle and crazy.

The two most valuable tools in marketing are urgency and scarcity. Here you’re going to add a bonus upgrade that’s only available right then. You can create urgency and scarcity by offering something special to a certain number of people, or for a certain amount of time (or both).

You have to step away from the technobabble, meet your dream customers where they are, and help them feel the emotion you felt when you had your epiphany so they can move with you.

realized in that moment, while I had always assumed that my mission was to help my tribe achieve something, that was just a distraction from the real goal, which is to help them transform into something more.

The more you can get them to say yes, the more likely they will be to accept the epiphanies you’ve shared with them and the offer presented. Trial closes are a huge part of telling effective stories.

While you should focus only on one core market or desire in your marketing, you can and should focus on as many status increases as you can that apply to your product or service.

The Perfect Webinar Step #1—Grab Their Attention and Quickly Build Rapport Step #2—Tell Your Origin Story about How You Earned or Learned Your New Opportunity Step #3—Break and Rebuild Their False Belief Patterns with the Three Core Stories (Vehicle, Internal, and External) Step #4—Use the Stack to Position the Offer Correctly Step #5— Finish with

“How to Develop Passion,” but it could easily have been titled “How to Become an Expert.” In this post he listed five things to develop your passion or expertise.3 Go experiment with a ton of stuff. Identify things that spark your interest. Engage deeply with those things. As you engage, if it goes from interest to true fascination, go down the pat