Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

I want you to start thinking about your niche. What do you teach, and where is it on the Prolific Index? Many times, people are either playing it safe with the mainstream, or they are way out in crazy land where there is no money. You need to find your sweet spot between the middle and crazy.

What are the other submarkets inside my core desire that people are using to try to get that desire met? What is the submarket that my product or service fits into?

told everyone at the event that day that if something wasn’t working in your funnel, it was always the hook, the story, or the offer. The hook is how you grab your dream customer’s attention, the story is how you build up the perceived value of what you sell, and the offer is what you are selling.

Your framework can become a post on Instagram, a video on YouTube, an episode on your podcast, a lead magnet, a chapter of your book, a course, a membership site, a coaching program, a mastermind group, or something else.

Question #1: Would people in this submarket be excited about the new opportunity/frameworks you will be presenting them? I want you to start thinking about the new frameworks you are creating. Because you will be pulling people from this submarket into the new niche that you are creating, it’s important to make sure they will be excited about what

So my first question for you is “What was the core Epiphany Bridge story that made you believe in the new opportunity that you are sharing with others?”

Phase #1: The Backstory What is your BACKSTORY that gives us a vested interest in your journey? What is the DESIRE or result that you want to achieve? External: What are your external desires? Internal: What are your internal desires? What are the OLD VEHICLES that you tried in the past to get this same result that didn’t work for you? Phase #2: Th

When people look at your new opportunity, that is the only real question they are trying to figure out. I like to think through what their perceived status is, and then try to make sure I add as many things possible that would increase their status and take away as many things from my offer that would decrease their status.

The Perfect Webinar Step #1—Grab Their Attention and Quickly Build Rapport Step #2—Tell Your Origin Story about How You Earned or Learned Your New Opportunity Step #3—Break and Rebuild Their False Belief Patterns with the Three Core Stories (Vehicle, Internal, and External) Step #4—Use the Stack to Position the Offer Correctly Step #5— Finish with