Experimentation Works: The Surprising Power of Business Experiments
Hypothesis Testing at Grockit
Eric Ries • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
There are whole industries, such as venture capital, that are currently organized around the belief that innovation is essentially a game of playing the odds. But it’s time to topple that tired paradigm. I’ve spent twenty years gathering evidence so that you can put your time, energy, and resources into creating products and services that you can p... See more
Clayton M. Christensen • Competing Against Luck: The Story of Innovation and Customer Choice
strong positive association between experimentation and excellent performance.
Morten T. Hansen • Great at Work: How Top Performers Do Less, Work Better, and Achieve More
Book Recommendations: Little Bets: How Breakthrough Ideas Emerge from Small Discoveries by Peter Sims and The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries.