Expectations fall short of reality when: Someone says they hate a movie/book/song that you love. You put a ton of effort into something that ends up flopping. You learn that you’re the last person to find out about a shocking family secret. Some of your foundational beliefs are challenged in a way you aren’t prepared for. You get caught doing somet

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So how do you set expectations for stakeholders? When are we going to be done? When should we stop working on something? It’s hard to admit that the answer to this question can feel subjective: we stop working on something when we’ve made enough progress to feel satisfied. This means we have to define what result will satisfy us. Maybe we’ve agreed

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