Expectations fall short of reality when: Someone says they hate a movie/book/song that you love. You put a ton of effort into something that ends up flopping. You learn that you’re the last person to find out about a shocking family secret. Some of your foundational beliefs are challenged in a way you aren’t prepared for. You get caught doing somet

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When we buy a physical product, we accept that it won’t change in its lifetime. We’ll use it until it wears off, and we replace it. We can rely on that product not evolving; the gas pedal in my car will always be in the same place.

However, when it comes to software, we usually have the ingrained expectations of perpetual updates. We believe that if... See more