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Executive Communication w/ Harrison Metal
Saved by sari
Executives will immediately sense a lack of conviction in the narrative, which automatically costs the employee any hope of validity. But don’t ignore the possibility that there’s a larger picture the employee may not be privy to, and the chance that the executive may offer perspective that could impact an existing opinion. Confidently state your o
... See moreAvoid the error of making your executive briefing like a mysterynovel where you build interest until the aha moment on the last page.
Figure 3.8 The expected and actual experience of presenting to executives. My general approach to presenting to senior leaders is: Tie topic to business value. One or two sentences to answer the question “Why should anyone care?” Establish historical narrative. Two to four sentences to help folks understand how things are going, how we got here, an
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