Execs Care About Revenue. How Do We Get Them to Care About Outcomes?
that’s why revenue is commonly used to attribute success. It’s immediately gratifying.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
Existing data rarely tells the story the design leaders need to tell. These metrics measure, at best, outputs
These UX metrics show activity in the design. They may occasionally show improvements in a few business metrics such as sales revenues or onboarding rates. However, the metrics won’t likely show if an improved design actually makes a
... See moreJared Spool • Your Necessary First Step to Creating Powerful UX Metrics
The results have to be translated into their business terms. For instance, increase annual revenue by twenty million dollars, eliminate fifty million dollars in production scrap, decrease XYZ product time to market by 30 days resulting in fifteen million dollars of cost savings, etc.