One thing you can do as HoP is to find the one North Star metric the entire company can use to align all their efforts. And no, revenue is not it! It’s a metric that reflects the point in time when you are actually delivering the promised value to your customers.

This combination of needing to quantify and prove return, and that return needing to be immediate, is what prevents something much slower to attribute, such as customer loyalty or engagement, from really getting off the ground.