Execs Care About Revenue. How Do We Get Them to Care About Outcomes?
Metrics Are Poisoning You
This isn’t just about bad ideas, poor execution and apathy — it’s about the broader culture we’ve created around innovation. It’s become too hard to stop, reflect, interrogate and interject with fresh ideas, while KPIs run the show.
We’re not solving real problems; we’re searching for validation .
As marketer and author Rory... See more
This isn’t just about bad ideas, poor execution and apathy — it’s about the broader culture we’ve created around innovation. It’s become too hard to stop, reflect, interrogate and interject with fresh ideas, while KPIs run the show.
We’re not solving real problems; we’re searching for validation .
As marketer and author Rory... See more
Matt Klein • Self-Sabotaging Innovation: The Art of Doing Dumb Shit
KPIs matter because they give you a data-driven way to make decisions about what to do in your business.
Amos Schwartzfarb • Levers: The Framework for Building Repeatability into Your Business
Prefer outcome metrics versus output metrics Instead of measuring how much stuff you’re building (outputs), focus on measuring how many people are using your product and how (outcomes). The right outcome metrics tend to be customer-centric versus product-centric. Examples of outcome metrics include: Number of new customers Monthly recurring revenue
... See moreAsh Maurya • Running Lean
That means rather than defining your success by the code that you ship (your output), you define success as the value that code creates for your customers and for your business (the outcomes). Rather than measuring value in features and bells and whistles, we measure success in impact—the impact we have had on our customers’…
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Teresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
