
Saved by sari and
A Smart Bear » Excuse me, is there a problem?
Saved by sari and
We are in an age of noise.
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.
More often than not, our initial solutions don't solve the problem—at least not in a way that can power a successful business.
“So let’s put all the pieces together here. The biggest risk for a first-time restaurateur starts with attention. It starts by asking, what’s the unique value proposition of your product? What’s it for and who’s it for? In this case, the founder decided to target foodies and chose a food truck because it’s a much cheaper and faster vehicle (literal
... See moreThere may be nothing scarier in business than facing an existential threat. So scary that many in the organization will do anything to avoid facing it. They will look for any alternative, any way out, any excuse not to live or die in a single battle. I see this often in startup pitches. The conversations go something like this: Entrepreneur: “We ha
... See moreNo, every real problem in startups is a people problem,