Exclusion as Brand Strategy
The Societal Problem of Only Needing 1,000 True Fans to Be Successful Online
Sam Lessintheinformation.com
A helpful exercise for defining who your ideal member is to ask yourself, “Who doesn't belong?”
David Spinks • The Business of Belonging: How to Make Community your Competitive Advantage
“Would you rather buyers loved your brand or merely tolerated it? Would your customers honestly care if you went out of business tomorrow? Would they fight for its survival? That’s the difference between brands that are shaped by ‘category fit’ and ones built on true fandom.”
From In the Future All the Worlds Most Iconic Brands Will be Built on Fand
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