Exclusion as Brand Strategy
- Exclude outsiders. Exclusion is an extremely powerful force for loyalty and attention. Who isn’t part of your movement matters almost as much as who is.
Seth Godin • Tribes: We Need You to Lead Us
Think about the brands you actually care about, not just the ones that dominate your feed, but the ones that have longevity. If you dig under the hood, the best of them don't necessarily begin with product, marketing hacks, or whatever the latest "community-building" playbook dictates. Instead, they start with perspective. The founder's introspecti... See more
The Interests of the Founder vs. the Audience in Building a Brand
Niche Down: How To Become Legendary By Being Different
Christopher Lochhead, Heather Clancy,
amazon.com
