Exclusion as Brand Strategy
The Next Great Consumer Companies Won’t Be Exclusive Clubs. They Will Be Inclusive Cults.
Laura Chaumedium.com
Building a winning community-based brand is the process of being laser focused on a group of people with a shared identity, and developing something for them that makes them feel heard. Elements include establishing an identity that sparks excitement, using a shared language, creating s ocial content that makes them want to share yet feels aestheti... See more
Greg Isenberg • The Fast-Foodification of Everything
From Brand Strategy to Brand Anarchy
withinsight.substack.com