The Nobel laureate particle physicist Frank Wilczek once said that beauty exists as a dance between opposite forces. First, he said, beauty benefits from symmetry, which he defined as “change without change.” If you rotate a circle, it remains a circle, just as reversing the sides of an equation still reveals a truth (2+2=4, and 4=2+2). But beauty... See more

“Imagine visiting an old, indie bookshop nestled in a quiet corner of the town square. The smell of aged paper, the creak of wooden floors, and the personalised recommendations from the owner create an atmosphere that feels intimate and real. This bookshop seems authentic and personal, in contrast to a charmless chain bookstore in a commercial

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What is beauty?

Symmetry is beautiful, because life blooms in cycles rather than episodes.

Elegance is beautiful, because everything that matters can be described in a few math equations or observed between a few kindergartners.

Contrast is beautiful, because something that lacks an alternative also lacks meaning.

Connection is beautiful, because the... See more

Nature, art, and technology all matter because of their complexity. Complexity is beauty . It’s when a bunch of simple patterns overlap in a harmonious way to create something profound. A beautiful painting might appear simple, but if you analyze and isolate the patterns, you realize how much action is happening under the hood of your attention.