Examples and templates of 1-Pagers and PRDs

The idea is to answer four key questions about the discovery work you are about to undertake: What business objective is this work intended to address? (Objective) How will you know if you've succeeded? (Key results) What problem will this solve for our customers? (Customer problem) What type of customer are we focused on? (Target market)

For virtually all product decisions, the key is to properly frame the decision to be made, and to first get everyone on the same page in terms of: What problem exactly are you trying to solve? Who exactly are you trying to solve this problem for—which persona? What are the goals you are trying to satisfy with this product? What is the relative prio

Capture them in a Problem Statement document. Make the statement clear, concise, and precise. Be sure to ask the hard question: Are you confident you've nailed a customer problem people will pay you to solve? If yes, proceed. If not, go around the loop again.

What business objective is this work intended to address? (Objective) How will you know if you've succeeded? (Key results) What problem will this solve for our customers? (Customer problem) What type of customer are we focused on? (Target market)

So how do you get practical decision-making principles for your own project? Here are our techniques: