“Things are the way they are because they got that way,” always loses out to a narrative centred around deliberate, conscious intention and design.

By creating checklists and templates for our own innovation and problem solving, we can begin to systematically conduct what is an implicit process for many.

From bumble bees to ballots, through unconscious evolution or designed intent, we’ve explored how bigger, clearer and more concrete is better.

blinkers and additional distractions are completely blocked out. The dragonfly has an amazing ability for selective attention, being able to focus on a single insect within a swarm.

Triggering Action: Innovation Checklist How might we create an obvious trigger for when action is necessary? How might we turn the invisible benefits of a behaviour into tangible experiences? How might we help people to realise unseen challenges ahead of time?

We trust expensive messages because they help us to access otherwise unobservable information about the messenger:

This isn’t an accident or coincidence but a result of a carefully designed postcode system, with an appreciation of our evolved psychology at its core.

Here, a product’s format can help to reinforce the effort that it puts in, helping us to focus our attention on its active features; the parts that work hardest for us.

“We’re already successful enough to have resources to burn.”