Evolutionary Ideas

In this study, Johns Hopkins researchers tested the PullClean at a ward in Baltimore, finding that hand hygiene compliance increased from 25% to 77%. By making sanitation a defaulted and more automatic behaviour, instead of expecting people to go out of their way, their design builds the assumption – the default – that every time you open a door, y

blinkers and additional distractions are completely blocked out. The dragonfly has an amazing ability for selective attention, being able to focus on a single insect within a swarm.

intention-action gap.

As world-leading neuroscientist Antonio Damasio articulates, humans are “feeling machines that think.”

“We’re already successful enough to have resources to burn.”

For humans, as it seems with bees, the clearer the cue, the lighter the cognitive load, the easier and faster it is for us to decide.

“Things are the way they are because they got that way,” always loses out to a narrative centred around deliberate, conscious intention and design.

To survive in nature, organisms converge on winning solutions. There’s more than one route to the same good idea.

variation and selection with a mechanism for rewarding success and weeding out failure, or eradicating it as quickly as possible, is a far better mechanism for the advancement and development of technologies than deliberate directed investment, based on certain possibly wrongheaded preconceptions.