Beneath the managing directors, the innovation teams consist of three to five people likewise combining business, technical, and design backgrounds. Small teams can react quickly to market shifts and, as we’ve seen, they can accomplish as much or more than much larger teams of the past. They’re cross-functional groups that avoid the silos typical o

Small teams have a good reason to stay focused, since there's usually not enough people to do much beyond whatever is absolutely essential to the vision. This focus reinforces a shared drive for simplicity, and teams inherently build components thoughtfully in an attempt to save other people’s time.