Today, I can barely tell anyone apart. Many of the Substacks I follow use these big, figurative words that don’t really make sense in an attempt to go viral, which on this platform means getting subscribers and notes and comments. It’s like there’s this internet language that “works” for engagement (literal language, but also sense of style, and a... See more

Human expression was perfected into pithy thought-capsules (Twitter, LinkedIn), glamour shots (Instagram), and performative soundbites (TikTok), all perfect carriers for human emotions and — most importantly — ADVERTISING, which we were also now expected to do, newly equipped with our “personal brands.”

The dominance of these formats and mindset... See more

What is the goal? To get subscribers? If we have a lot of subscribers, does that mean people are reading? So is that the goal, to have people read our work? And then what? I mean that sincerely. Then what? To change hearts and minds? To start conversations? To make yourself known? Why to strangers? Why not to your family or friends or people in... See more