The Jevons Paradox. Back in the 1800s, the English economist William Stanley Jevons found that efficiency improvements in coal, driven by better technology, led to increased demand for coal across industries. This is the paradox: efficiency gains tend to increase, not decrease, demand.

Ideas that will soon be possible in generative media:

Prompt-to-Series Studios: A single sentence (“ Succession , but for crypto founders in Miami”) spins up a full season with characters, arcs, cliffhangers.

Participatory Media: “ Sex and the City, but starring our college friend group” or “ The Avengers, but starring our family” brings you into

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While podcasts essentially started as a replacement for radio, they’re now more akin to going on Fallon or The View . Podcasts = TV. Consumption of video podcasts is growing 20x faster than audio-only podcasts, while over 50% of the top shows now release video versions.