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Everything Is Becoming Paywalled Content—Even You
Platforms have already realized there’s no going back to a world where quality content is free. They will continue to open their pockets and grow their tentacles further into the creator economy, becoming more direct buyers of content, as well as mediators for those who want to buy content. Now, it’s all about re-shuffling priorities to building pr... See more
Rapha Menezes • The Era of Paying for Content
. Years ago, the idea that online life would be dominantly funded by advertising coalesced into conventional wisdom, and we’ve been living with the consequences ever since. The utopian assumption that views and clicks would accrue to the highest-quality content failed to understand a basic lurking reality - that the monetization of attention leads
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