Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back)

Do you have a true plan B for your business? When making a movie, learning to be prepared and expect the unexpected is essential (which actually makes the unexpected the expected).

Here’s an exercise: Go forty-eight hours deliberately using “we” instead of “I,” and see what happens. How does it make you feel? How do your coworkers and others treat you when you credit “we” for everything?

will, and that’s a solid lesson for any business.

What content can you wisely repurpose for your purposes? Do you have anything that can double as an Easter egg to charm your customers?

right light and context.

This kind of department-head huddle is a good practice for any business. Check in and check up, to avoid having to check out!

Swallow the frog.

For every movie in the Troma library, having a great key art image that became the basis of the poster, and then the smaller sell sheets, was essential. As essential as having a good trailer.

costumes, set pieces, props, equipment, crew, a plan to get us all there, a plan to shoot something else should Mother Nature, or other forces, interfere.

them accomplish a really hard, potentially dangerous, task together. Focus is required. Teamwork is required. It is going from zero to sixty in the first few hours of working together. It forces the cream to rise to the top and quickly exposes the weak links in the chain. (There were always fewer people on the crew on day two than there were on day