Everything Connects: Cultivating Mindfulness, Creativity, and Innovation for Long-Term Value (Second Edition)

But the creative process is different. We can create the conditions that help creativity to flourish. We know, for example, that innovation becomes more likely when old ideas are mixed in new ways. We know the odds of success go up when brokers—people with fresh, different perspectives, who have seen ideas in a variety of settings—draw on the diver

Regenerative businesses tap into creativity and innovation—fostering them, developing them, and harnessing them to improve life for customers and workers.