Everyone's talking about taste

In good hands There is a feeling I search for: being in good hands. It is the feeling I look to give and the feeling I look to receive. I know I am in good hands when I sense a cohesive point of view expressed with attention to detail. I can feel it almost instantly. In any medium. Music, film, fashion, architecture, writing, software. At a Japa... See more

Taste is about preference. When someone has "good taste" they have well-refined preferences. Taste sounds like a snotty term that a sommelier uses, but we all have tastes, even if we're not talking about taste in full-bodied reds from Northern Italy. We have taste in music, taste in design, and taste in literature (even if your literature is banger... See more

Taste has historically been reserved for conversation about things like fashion and art. Now, we look for it in our social media feeds, the technology we use, the company we keep, and the people we hire.

the challenge. What is good? What is interesting? That part of the work is taste. “Taste is what enables designers to navigate the vast sea of possibilities that technology and global connectivity afford, and to then select and combine these elements in ways that, ideally, result in interesting, unique work

Taste is not some idea of good design and brand. That definition isn’t rooted in a single damn thing.

Taste is that personalizing moment, that got transferred spiritually. It’s Naoto Fukasawa’s idea of embodiment in design. It didn’t come from a vague notion of “being good”. NOOOOOOOOO it came from dropping in on that moment in life, being ready an... See more