Everyone Is Already Using AI (And Hiding It)

When I brought up the example of someone prompting a model to generate a video “in the style of Wes Anderson,” he said the ethical problem rested on the Wes Anderson enthusiast, not on Runway. “You can still do that without AI systems — shoot a film, color-grade it in the style of Wes Anderson, and promote it that way,” he said. “But the person who... See more

Oh, there’s quality lost,” he said. “But that’s only lost on the people who appreciate it, like fine wine.”

One animator who asked to remain anonymous described a costume designer generating concept images with AI, then hiring an illustrator to redraw them — cleaning the fingerprints, so to speak. “They’ll functionally launder the AI-generated content through an artist,” the animator said

of off-the-books experimentation and plausible deniability

In an era of Netflix glut and endless Marvel spinoffs, there’s the question of how much quality still matters to studio heads or the viewing public