Saved by Rob Lightner and
Everyone is a Strategist and No One is a Writer
That labor amounts to constant self-promotion in the form of cheap trend-following, ever-changing posting strategies, and the nagging feeling that what you are really doing with your time is marketing, not art. Under the tyranny of algorithmic media distribution, artists, authors — anyone whose work concerns itself with what it means to be human —... See more
Rebecca Jennings • Everybody Has to Self-Promote Now. Nobody Wants To.
Is it the writer’s role to be strategic or truthful?
Everyone is a Strategist and No One is a Writer
- We have less time to do the work.
- We’re catering to an algorithmic context where data points have become a proxy for human insight and frameworks have become stand-ins for stories.
- Strategic creativity, qualitative dives and non-linear thinking are often assumed to be time-wasters when the pressure is on.
- Strategic explorations are narrowing to the