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Everybody Has to Self-Promote Now. Nobody Wants To.
Getting a job through compulsive tweeting marked my first exposure to the digital attention economy that was beginning to monopolize the Internet. I grasped a new formula: content = attention = followers = profit. Anything that made enough noise online could be monetized in one way or another. My online presence increasingly felt like a carefully... See more
Kyle Chayka • Coming of Age at the Dawn of the Social Internet | The New Yorker
Rethinking the unbearable weight of self-promotion
substack.comI’m extremely wary of the cult of contemporary self-making, and the fact that it’s become an expected part of life in the attention economy for middle-class workers.
From the college essay – the first time many of us are required to tell a selling story of ourselves in the service of social capital – to the dating website to Twitter or Instagram,... See more
From the college essay – the first time many of us are required to tell a selling story of ourselves in the service of social capital – to the dating website to Twitter or Instagram,... See more