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Everybody Has to Self-Promote Now. Nobody Wants To.
The other story comes from artists themselves, especially musicians but also writers, filmmakers, people who do comedy. Sure, it goes, you can put your stuff out there, but who is going to pay you for it? Digital content has been demonetized: music is free, writing is free, video is free, even images you put up on Facebook or Instagram are free, be
... See moreWilliam Deresiewicz • The Death of the Artist
The same process applies to artists, writers, and anyone online who has felt pressure to confine themselves to an arbitrary “personal brand.”
Kyle Chayka • Filterworld
“Just because a song is viral doesn’t mean it’s good” and that’s a real problem for artists
Laura Fishermidiaresearch.com
The social media platforms solved distribution but forgot monetization... Art got roped in with information that was ‘supposed to be free’. It was common for new distribution channels like Instagram, Vine, Snapchat, and TikTok to launch and even scale with no native monetization features. Most creators weren’t selling physical media like CDs or get... See more
Jack Conte • How the Creator Crisis forced artists to be founders
