Every Software Business Has the Same Playbook

So but how do we build software that can be anything without falling into the Zombocom trap? I believe that Bezos interview shows us exactly how.

1. You start from a systems-level insight ( the internet is growing rapidly )


2. Then work backwards to a first best customer who has a burning need ( can’t find book ) that is related to your superpower ( intern

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Everyone’s software is good enough. Software used to be the weapon, now it’s just a tool.

In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste. [2]

Taste is

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7. You cannot rely on proprietary code, trade secrets, and data moats as your competitive advantage.

Joining an early-stage startup means that resources are scarce, process is non-existent, and goals shift by the day. And tried-and-true playbooks will only go so far, as what works in a big company doesn’t always easily port over to a small startup setting.