If I think back to those corporate meetings I was part of early in my career, it’s easy to see today’s decision-making. A decade ago cultural criticism was a sparkly pixie dust you could spread over a business to give it a veneer of prestige. But in a world where TikToks dwarf all over forms of consumption and a video that someone spent a day makin... See more

Presented with an avalanche of opportunity, especially with entertainment — something meant to bring joy — we stick to what we know. After all, what we know feels good .

In Derek Thompson’s book, Hit Makers , he explains this tendency,

“Most consumers are simultaneously neophilic — curious to discover new things — and deeply neophobic — afraid of any

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