In business or a career, there are 3 main things that people look for. If you nail one, you’re better off than most people. If you nail all 3, you shouldn’t have a problem making money or getting what you want.

• What is the big problem you solve?


• What is the desired outcome you promise?


• What is your unique mechanism for solving the problem and reaching

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And that’s just it, advertising carries a lot of baggage, but it is simply a concept. A word. A description of an act. It is not inherently manipulative, but if it is used by those at lower stages of psychological and moral development (which are more pronounced when you don’t have money and are in survival mode), their manipulative tendencies will... See more

The key insight is that if you don’t advertise your work, you will not earn money from that work.

Meaning, if you don’t illustrate how what you do can benefit someone else’s life, you still need to survive, and you will be forced by no choice of your own to do someone else’s work, and you will not be in control of the advertising, making you more... See more