How do you know if a social app will be a "hit?" Predicting what goes mainstream - and what stalls out - might seem random. But after years of leading growth @Snap & investing in consumer social at @a16z, I've found early signs of huge products 👇

I don’t think it’s possible to make a compelling pitch deck for a consumer social app. Describing your idea with slides will make you sound like a mental patient. Real investors know that if it works it’s because of 100 tiny decisions—not an audacious vision. You’re better off just saying... See more