Today with content, at any point in time you are competing with what's on a person's smartphone. This means that formally different lines of business and different industries now compete head-to-head.
I think one of the most powerful things that any business can do is to clearly figure out why their growth flattened and why certain people don't use your product - it's often very different than what you think
Young people realize that communicating quickly is most efficiently done by a photograph or video and not by writing text....They say a photo is worth a thousand words - there's some truth to that.
Humans have realized it's more efficient to actually compete for status in these virtual worlds than it is in real life, and that's especially true for young people
I think we will see the next generation of educational content be much more appealing visually - it'll have cinematic language and production values and will open up education to the masses in a way that we've never seen before from text.
I just think if your best ideas are locked away in some dense textbook, by its very nature it's not going to reach a lot of the audience you want it to