Humans have realized it's more efficient to actually compete for status in these virtual worlds than it is in real life, and that's especially true for young people
Every person now has a choice at any moment in time for how to entertain themselves and they're always going to go to the best option because it's one tap away on their phone
I think one of the most powerful things that any business can do is to clearly figure out why their growth flattened and why certain people don't use your product - it's often very different than what you think
Today with content, at any point in time you are competing with what's on a person's smartphone. This means that formally different lines of business and different industries now compete head-to-head.
I just think if your best ideas are locked away in some dense textbook, by its very nature it's not going to reach a lot of the audience you want it to