What the internet and social media have done essentially is increase the surface area of status seeking to the digital realm and virtual realm, and vastly expanded that surface area.
I think one of the most powerful things that any business can do is to clearly figure out why their growth flattened and why certain people don't use your product - it's often very different than what you think
I think we will see the next generation of educational content be much more appealing visually - it'll have cinematic language and production values and will open up education to the masses in a way that we've never seen before from text.
Today with content, at any point in time you are competing with what's on a person's smartphone. This means that formally different lines of business and different industries now compete head-to-head.
I just think if your best ideas are locked away in some dense textbook, by its very nature it's not going to reach a lot of the audience you want it to
Young people realize that communicating quickly is most efficiently done by a photograph or video and not by writing text....They say a photo is worth a thousand words - there's some truth to that.
I certainly think there's a lot of great ideas locked away in books today that are very forbidding and not appealing to the masses which could be turned into educational content using video that would reach many more people
Humans have realized it's more efficient to actually compete for status in these virtual worlds than it is in real life, and that's especially true for young people