ESTRATIJIRONES vol 156.

the process. The project based structure of much agency work has resulted in the systemic destruction of enthusiasm. Agencies want so mad to be taken seriously, they stop themselves from having the fun that good work requires.

the way we sell ideas in the first place. Concepts are much harder to make fun than executions. They also are most open to interpretation, turning future rounds of review into wrestling matches between difference in expectation.

We spend so much time thinking about the big idea, the joy of the output suffers.

Celine’s 2nd Law: Honest communication occurs only between equals. If one person has power over another, then the less powerful person can’t risk saying what they really think. Thus, in any hierarchy, honest communication only travels horizontally.