Estee Lauder, domain dependence, & moats

Howard Schultz Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Ali Tamaseb Super Founders: What Data Reveals About Billion-Dollar Startups

Seth Godin Purple Cow: Transform Your Business by Being Remarkable

Leonard A. Lauder The Company I Keep: My Life in Beauty

Patrick O'Shaughnessy Passion & Pain

Evan Armstrong The Art of Scaling Taste