Estee Lauder, domain dependence, & moats
alexbrogan.beehiiv.com
Estee Lauder, domain dependence, & moats
Dominant companies across different eras all discovered the same basic truism of capitalism: if you control the entire supply chain, you can print money while your competitors slowly die gasping for air.
Carnegie Steel pioneered this in the 1870s-1890s with the realization that steel is more profitable when you own everything from the holes in the g
... See moreThe Navy also taught me about strategy. The aircraft carrier was always accompanied by several destroyers, which served as a screen for the larger ship. I would use that analogy in business: The small brands would protect the main brand. Clinique was the first screen for the Estée Lauder aircraft carrier, followed by Origins and Prescriptives. Late
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