The constructive relationship between consumer and culture goes in both directions. When we find something meaningful enough to save, to collect it, the action both etches it a little deeper into our hearts and it also creates a context around the artifact itself, whether song, image, or video — and context not just for ourselves but for other... See more

to save, to add to our collection, the action both etches it a little deeper into our hearts and creates a context around the artifact itself, whether text, song, image, or video. The context is not just for ourselves but for other people, the knit-together, shared context of culture at large. That’s what Benjamin described when he wrote, “The

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