Essay: How do you describe TikTok?

The widespread TikTok-ification of all social apps is quite striking (and sad!) Literally, all apps (Facebook, Instagram, YouTube, Twitter, etc) have become one click away to an infinite stream of viral videos, playing non-stop. The ratio of mindless consumption to building something meaningful on computing devices now likely exceeds 10:1, and ma... See more

TikTok plucks niche digital aesthetics out of obscurity and serves them up to an audience that might not have known or cared in the first place. While aesthetic components were once integral to the formation of traditional subcultures, they’ve lost all meaning in this algorithmically driven visual landscape. Instead, subcultural images and attitude... See more

But, given TikTok’s algorithmic siloing, I feel like the “global town square” experience is harder to replicate on that app than on others.

TikTok is creative and sprawling and often strange and anarchic, which mirrors the internet more broadly. There are few rules; the platform takes all comers. Chaos is inevitable. You can find absolutely anything; it’s incredible to witness how many different ways there are to be, how creative (or uncreative) people are, how we crave attention, hopi... See more

it’s utterly impossible for an algorithmic video-sharing website like TikTok to be a “town square” in the same sense that Twitter was supposed to be. There are all sorts of McLuhan-esque reasons for this: text as a medium is much faster to read, the reply and quote tweet function is what makes Twitter dialogic, its focus on text makes verbal wit th... See more