This explosion in eSports contains hints about the future of content, communities and commerce.

3 — Product and technology solutions that are integrated by IP owners delivering value to both gamers (in the form of enhanced game play, social interactions, or viewing) and publishers (distribution, engagement, or monetization) will create lasting products in the gaming / esports ecosystem.

All the major gaming platforms are getting crowded. Unexpected success stories where games become viral are becoming further apart. Gaming founders need to be data driven even in their early creative iterations, have marketing professionals embedded in their team from the get go and carefully and ensure a healthy CAC-LTV formula from the early... See more