With female athletes seeing themselves as brands both on and off the court, beauty brands can be an attractive partner as they look to expand their image beyond sports.

Female athletes can offer a crucial avenue to beauty brands seeking to expand their scope to intangible values like wellness and inclusivity, especially as many brands have... See more

Independent esports streamers provide new broadcasting opportunities and unique ways for brands to connect with ~2.15m+ viewers daily

Fashion and beauty are now well and truly intertwined with the WNBA, which exploded into the mainstream last year, breaking viewership and stadium ticket sale records. In 2024, the WNBA averaged 1.19 million viewers on ESPN platforms, up 170 per cent from 2023. (In response to the growing interest, all WNBA pre-season games will be broadcast or... See more

Brand partnerships account for ~60% of esports revenue, and possibilities for customized in-game content and collaborations abound