Saved by Sam Blumenthal
Esports and Twitch deepen ties to beauty
With female athletes seeing themselves as brands both on and off the court, beauty brands can be an attractive partner as they look to expand their image beyond sports.
Female athletes can offer a crucial avenue to beauty brands seeking to expand their scope to intangible values like wellness and inclusivity, especially as many brands have oversatur... See more
Female athletes can offer a crucial avenue to beauty brands seeking to expand their scope to intangible values like wellness and inclusivity, especially as many brands have oversatur... See more
Independent esports streamers provide new broadcasting opportunities and unique ways for brands to connect with ~2.15m+ viewers daily
Trends • What Is Esports? (And What It Means for Business)
Gaming as a talent and audience opportunity: Collaborations with gaming influencers and streamers, Investments in esports leagues and brands, Label imprints and management arms focused on gaming and esports,