Esports and Twitch deepen ties to beauty

With female athletes seeing themselves as brands both on and off the court, beauty brands can be an attractive partner as they look to expand their image beyond sports.

Female athletes can offer a crucial avenue to beauty brands seeking to expand their scope to intangible values like wellness and inclusivity, especially as many brands have oversatur... See more

Independent esports streamers provide new broadcasting opportunities and unique ways for brands to connect with ~2.15m+ viewers daily