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Escaping the Build Trap: How Effective Product Management Creates Real Value
One of the key themes of this book is focusing on outcome and not output. Realize that typical product roadmaps are all about output. Yet, good teams are asked to deliver business results.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
For too long, product teams have defined their work as shipping the next release. When we engage with stakeholders, we talk about our roadmaps and our backlogs. During our performance reviews, we highlight all the great features we implemented. The vast majority of our conversations take place in the solution space. We assume that success comes fro
... See moreTeresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
The purpose of a product manager is to create value for the business by creating value for the customer.
Melissa Perri • Escaping the Build Trap: How Effective Product Management Creates Real Value
Good product managers think in terms of delivering superior value to the market place during inbound planning and achieving market share and revenue goals during outbound. Bad product managers get very confused about the differences amongst delivering value, matching competitive features, pricing, and ubiquity.
Andreessen Horowitz (AZ) • Good Product Manager/Bad Product Manager | Andreessen Horowitz
projects are output and product is all about outcome.