Escaping the Build Trap: How Effective Product Management Creates Real Value

regularly review the work of the various product managers and product teams, identifying and helping to resolve conflicts.

As some organizations move to more autonomous teams and agile practices, the link can be lost between executives’ desired customer value and the delivery of the work. The autonomous team relies heavily on the role of product as the “glue” that brings diverse perspectives together and aligns them with the portfolio team and customer expectations.

The product manager must ensure a business outcome, not just ensure a product gets defined.