Escaping the Build Trap: How Effective Product Management Creates Real Value

For too long, product teams have defined their work as shipping the next release. When we engage with stakeholders, we talk about our roadmaps and our backlogs. During our performance reviews, we highlight all the great features we implemented. The vast majority of our conversations take place in the solution space. We assume that success comes fro

must ensure a business outcome, not just ensure a product gets defined.

This obsession with producing outputs is strangling us. It’s why we spend countless hours prioritizing features, grooming backlogs, and micro-managing releases. The hard reality is that product strategy doesn’t happen in the solution space. Our customers don’t care about the majority of our feature releases. A solution-first mindset is good at prod