Escaping the Build Trap: How Effective Product Management Creates Real Value

The product manager’s mission is to achieve business success by meeting user needs through the continuous planning and execution of digital product solutions.

However, the ultimate role of product management is making or suggesting trade-offs between the pristine, platonic ideal of beauty that the design team wants, the technical pizzazz engineering desires, the “just give me some shit I can sell” of sales, and the “this may be risky” of legal (these examples are all purposefully exaggerated).

You start by prioritizing your business need—creating value for your business is what ensures that your team can serve your customer over time.