Err on the side of do

Most day-to-day decisions can and should be made quickly, especially if you’re iterating on something that already exists. You should still take your time and consider your options and make sure you’re thinking through next steps, but not every idea has to chase you around for a month.

If you aren’t sure what to do, make the choice that preserves or expands future optionality . Remember: Most startups fail. Will you be okay with your choices if (& when) this one does too?