Equinox Is Trying to Make Health the Ultimate Status Symbol
Worth reading.
I truly believe that this tailwind for longevity and wellness as a proxy for status (and enlightenment, even) directly translates to a headwind for the luxury industry. Very few luxury brands have extendable cores that give them permission to expand into wellness (beyond shallow athleisure garments).
Michael J. Miraflorx.com“What’s aspirational has changed,” says Beth McGroarty, research director at the nonprofit Global Wellness Institute. Pressures to be perfectly happy, beautiful, and “healthy” are being replaced with a more realistic, relaxed, and less consumerist culture.
Rex Woodbury • The Goop-ification of wellness is on the way out (you can thank Gen Z)
Wellness is inescapable.Up 35% since 2019, it’s now a $6.8T market. Outpacing sports, tourism, and tech, it’s equivalent to 60% of global healthcare spending.But 2025 wasn’t just a growth story; it was a year of transformation — with wellness becoming core to the cultural lexicon.Quickly moving from aspiration to infrastructure, the industry is... See more
Fitt Insider 2025 State of Health & Wellness Report | Anthony Vennare | 24 comments
According to Accor, Europe’s largest hospitality group, “athletic adventures” are one of this year’s fastest-growing travel trends—a reflection, perhaps, of a culture increasingly obsessed with longevity, wellness, and self-optimization.