Epics vs. Lore

“What is it about stories—what are their particularities—that enables them to work as they do? More than mere curiosity is at stake in this question, because human life depends on the stories we tell: the sense of self that those stories impart, the relationships constructed around shared stories, and the sense of purpose that stories both propose ... See more

Narrative is a tool by which we extract (or impose, depending on your perspective) meaning from the chaotic flux of being in the world

Another DFW essay, E. Unibas Pluram, offers us a useful lens for understanding what’s going on here: Lorecraft is — or aspires to be — Management Metamodernism, the organizational analogue of the literary movement his essay helped provoke into existence.

An implication that creates the sharp contrast to traditional marketing is that lore cannot be engineered in the same way marketing can be. While you can shape lore as it emerges, it is a matter of subtle gardening and curation. You do not go around trying to invent brand names, logos, and brand-identity postures for emerging lore. You are not pump... See more