Entrepreneurship Isn’t Supposed to Be Easy—That’s the Whole Point!
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Entrepreneurship Isn’t Supposed to Be Easy—That’s the Whole Point!
Austin Kleon cleverly puts it, “People want to be the noun without doing the verb.” They want the job title of founder or CEO, or a business card and a fancy website with a new logo, but they forget or overlook the daily rigors of running a business of their own. Having a brilliant idea or a passion to build a successful business is not enough.
A desire to get rich quick or achieve business fame isn’t going to motivate you for long, since neither is quickly possible, regardless of who you are. There are much easier ways to make money or become famous in the world.
The entrepreneurial archetype tells us we’re “supposed” to suffer and sacrifice, all the while devoted and dedicated, enduring the costs—the collateral damage—of trying to build a business.