Entertainment x Shopping

"If there ever was a brand that seamlessly and organically mixed entertainment with community with commerce, that would be TELFAR. TELFAR’s website, Instagram account and TELFAR TV deliver a world that, at a first glance, seems to exist purely for its own enjoyment purposes. This is true; it is also true that it exists for enjoyment of the vast TEL... See more

Base products are the same as the products at the top (example is the Shopping Bag a.k.a the Bushwick Birkin). Layers of the reverse pyramid are TELFAR products (bags, collaborations, accessories), TELFAR Industry (TV entertainment, conversations, shows, community showcasing), TELFAR brand (non-gender, vegan, accessible, inclusive) and, finally, cu... See more

TELFAR is pursuing the reverse pyramid model of its growth. The Reverse Pyramid model refers to the revolutionary switch of the relationship between availability of something and its aspirational value. The model breaks from the established business and brand logic as it generates access to desirable products, taste, knowledge, and community in ord... See more