Engage Empower Enrich: Create Content That Changes Lives (Content Marketing In The Real World)
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Engage Empower Enrich: Create Content That Changes Lives (Content Marketing In The Real World)

So, for three weeks of each month, I would create content and answer questions to help that audience, and for one week of each month, I would create a guide or course on the topic I’d been focusing on that month and promote it. I’d then launch it as a “Warrior Special Offer” (WSO) for $4.99-$19.99.
My process is straightforward: I attract the right audience, engage with them, provide a simple system that converts an audience into subscribers, and then help them implement what I’ve taught.
Your Traffic System If you have a good landing page that converts at over 20%, attracting 20–30 visitors a day is all you need, and that’s achievable!
Your Offer Your offer needs to appeal to your target market and address the most notable pain they are encountering… that’s it. Recognize the pain your audience faces and guide them to a solution.
My writing consists of a daily article published on Medium (Monday to Friday), a weekly newsletter published on Substack, and then I spend time writing books like these, usually in blocks of 500 words at a time.
Engage | Empower | Enrich Engage - Create content that will help you reach your desired audience. Empower - Show your audience what to do to find success. Enrich - Help your audience to implement your processes and make money.
One of the first guides I wrote was called 500 Buyers. It proposed that if you had 500 true fans paying a low monthly fee, let’s say $19, you’d generate a six-figure income ($114,000). Here is food for thought: 265 members of a community or a newsletter paying $19 per month will bring you an income of over $5000 per month. Let that sink in!
... See moreWe’ll start by outlining the typical customer journey. At the outset, your potential audience won’t be aware of you, so your primary task is to raise their awareness of you or your brand. The easiest way to do this is to create: “This Is What’s Possible” content.
My writing day is usually 9 am -12 pm. During that time, I’ll write content: articles, newsletters, emails, book chapters, and whatever I am working on. Writing is writing, and each word you write gets you closer to your goals.