Enablers vs. Growers

Shift risk from the customer to the platform. Transactions often carry significant uncertainty so aligning financial incentives in a way that maximizes results and places the risk on the business is a fantastic way to disrupt incumbents. Companies powered by Income Share Agreements, like Lambda School and Placement, as well as iBuyers like OpenDoor... See more

Facilitate business model evolution by adding upside to your customer's current business model. This is the approach Finix is taking as it seeks to break through in the highly competitive payments and financial services infrastructure market. Instead of offering payments to customers, Finix is turning its customers into payments companies and helpi... See more

Drive distribution to your customers by helping them generate new business that wouldn’t have been accessible otherwise (net new business).

There are three primary ways to move from Enabler to Grower: