Saved by Bastian Külzer
Empathy Mapping: The First Step in Design Thinking
And you can see why that understanding would help teamwork and collaboration. It’s one thing to know what to expect from your teammates. It’s another to be able to comprehend what they’re thinking as they’re working or as you’re planning work. That’s why teams that achieve empathy perform better. They understand each other so well that they reach a
... See moreDavid Burkus • Best Team Ever: The Surprising Science of High-Performing Teams
Empathy allows you to write the most compelling marketing materials possible. I would argue that, until you can put yourself in the shoes of your potential clients, your marketing materials will be lacklustre.
Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies
Empathy keeps your focus where it needs to be: on your clients. Imagine what they’re going through, how they feel, what’s motivating them.
Jonathan Goodman • The Wealthy Fit Pro's Guide to Online Training: Help More People, Make More Money, Have More Freedom (Wealthy Fit Pro's Guides Book 2)
tools like customer development,11 usability studies, and empathy maps12 are examples of methods for learning about potential users.
Nir Eyal • Hooked: How to Build Habit-Forming Products
Impact maps can facilitate nicely the first two mental states, divergent and convergent thinking, capturing the options and allowing us to discuss them. They can also help determine what information to collect for the analysis phase.
