Emotional Design: Why We Love (or Hate) Everyday Things

Visceral design > Appearance Behavioral design > The pleasure and effectiveness of use Reflective design > Self-image, personal satisfaction, memories

what matters is the history of interaction, the associations that people have with the objects, and the memories they evoke.

Enhancements to a product come primarily by watching how people use what exists today, discovering difficulties, and then overcoming them.

In playing a game, you have to learn an amazing variety of skills and knowledge. You attend deeply and seriously for hours, weeks, even months. You read books and study the game thoroughly, doing active problem solving and working with other people. These are precisely the activities of an effective learner,

Usability describes the ease with which the user of the product can understand how it works and how to get it to perform.

usability (or lack thereof), aesthetics, and practicality.

enhancement and innovation. Enhancement means to take some existing product or service and make it better. Innovation provides a completely new way of doing something, or a completely new thing to do, something that was not possible before.

Behavioral design has to do with the pleasure and effectiveness of use.

the “wow” factor.

Behavioral design is all about use. Appearance doesn’t really matter. Rationale doesn’t matter. Performance does.